About


Indidesign is an award winning design studio, specialized in luxury hospitality design and high-end commercial interiors. We have successfully completed projects on four continents for major hospitality corporations as well as private owners.
Our studio was established with the vision of creating memories by evoking a sense of place on a journey through surprise, discovery and desire.
Each one of our projects is defined by its unique identity and it delivers a special experience through the seamless fusion of design and operation.
Indidesign is a collection of dynamic, knowledgeable and creative designers and our commitment and involvement are consistently strong through every phase of the design and construction process.
Our goal is to meet the specific needs of each client with creative and appropriate design solutions and it is our belief that the integration of all the complementary design disciplines result into exceptional memories.
We strongly emphasize the creative process, project management and especially client service. Our documentation and methodology have been praised by many owners and operators and we are constantly improving and perfecting our system.
The work of Indidesign has been published on domestic and international publications including Architectural Digest, Wallpaper, Time, Interior Design and Metropolis.

Mission Statement


Based on our extensive knowledge of the hospitality design industry we have developed a world-class documentation system and a unique specification program.
Our design talent and continuous desire to produce diverse and interesting work is supported by solid technical expertise and a thorough approach to project management.
At Indidesign we distinguish our work with a fanatical attention to detail and a commitment to the highest quality standards through a research of creative solution in keeping with our clients’ budget and timeframe during all phases of the design process.

Principals Bios


Beatrice Girelli
Beatrice Girelli RIBA, Italian Architectural Board Certification and License, NCIDQ 018365, is the principal designer and the design spirit of Indidesign. She received her Master Degree in Architecture at the University of Rome, La Sapienza, with a specialization in Historic Preservation/Restoration, she is NCIDQ certified, a member of ASID, IIDA and has retained her professional Architectural license in Italy and in the UK. She has almost 20 years of experience in the field of commercial interior architecture and design with a special emphasis on luxury hotel design.
Beatrice is continually challenging herself and her design work through extensive research. One of her goals is to create innovative solutions for projects of different aesthetics and characteristics while bearing in mind operational and technical requirements.
Beatrice has successfully completed design projects on four continents for major hospitality corporations as well private owners.
Beatrice was one of the honorees of “Wave of the Future 2007”. An international award that recognizes the most interesting and promising talents in the hospitality design community.


Tim Smith
Tim Smith is the Managing Partner of Indidesign.
Tim has thirty years experience in the design and implementation of integrated technology.
Tim has worked for some of the most prominent American and European technology companies, developing proprietary technologies and designing commercial systems around the world.
His broad list of projects include television broadcasting facilities, professional sport stadiums, corporate meeting facilities, recording studios, night clubs, restaurants, hotels and integrating converging technologies into private motor yachts.
As well as being involved in the day to day management of the firm, Tim overseas Indidesign special projects whose delicate balance of technology and interior design is at the essence of the project. His goal is to create outstanding commercial environments where guests can experience the seamless layering of advanced technologies and successful design solutions.

Design Team


The team is formed of talented and skilled design professionals from diverse backgrounds sharing a common goal; collectively we speak more than 10 languages.
Due to the size of our practice and the open-studio interdisciplinary approach to design, all our team members must demonstrate to have versatile skills and have been trained to approach the design process in a holistic manner and to never lose focus on the next step and the ultimate goal.
Each one of our designers brings a unique skill set and a personal perspective to each project and has the experience and talent to navigate the various steps of the design and construction process and to see our collective ideas develop into tangible results.

Awards


2014 - Hospitality Design Awards Hokulani Best Mid Scale/Economy Public Spaces.
2014 - Gold Key Award Winner - Hokulani Best Timeshare/Fractional Ownership.
2010 - Interior Design Magazine BoY Awards- Finalist in the product design category: Flooring/Area rug.
2008 - Interior Design Magazine BoY Awards- Finalist in the product design category: Flooring/Area rug.
2007 - Beatrice Girelli was named “Wave of the Future” Honoree. An international award that recognizes the most interesting and promising talents in the hospitality design community.
2006 - Winner of Hospitality Design Magazine Best of the Year for the Grand Hyatt Singapore.
Indidesign has ranked among the 75 best Hospitality design firms in the United States by Interior Design magazine since 2009.